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Q. What is Hyperbidder?
A. An intermediary where advertisers can find ad space based on
targeted industries or regions and publishers can designate space
for advertising and then allow advertisers to bid on that ad space.
Q. How much does Hyperbidder's service
cost?
A. The service is free to publishers. Advertisers set their own
price by bidding on a publisher's advertisement space and they only
start paying when the advertisements begin to appear on the publisher's
website.
Q. What is a publisher, advertiser, etc.?
A. Various definitions to terms Hyperbidder uses are available in
the glossary.
Q. How does Hyperbidder make money
from this service?
A. Hyperbidder collects a 25% commission from the amount advertisers
pay to the publishers.
Q. How do I create an advertisement
banner?
A. Banners can be created in a variety of image editing or animation
programs, including (but not limited to) Photoshop, Flash, and Illustrator.
Most ads are one of the following three file formats: .gif (usually
an animated GIF), .jpeg (image), or .swf (Shockwave Flash format).
If you do not have the resources to create your own advertisement
media, Hyperbidder offers an ad creation service from our Flash
Development team, as well as links to websites that provide ad media
creation services.
Q. Will my chosen publisher's website
accept Flash, video, etc.?
A. Decisions on acceptable advertisement file formats are left up
to the publisher. This information is available when browsing campaigns.
Q. Will my chosen publisher's website
accept advertisements with mature content?
A. Decisions on acceptable content for advertisement media are left
up to the publisher. This information is available when browsing
campaigns.
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Q. How does Hyperbidder get the advertisements
on my website if they do not have access to my server?
A. Publishers add a few lines of HTML code provided by Hyperbidder
to their webpage. This code allows Hyperbidder ads to be called
to the publisher's webpage and also collects statistics to accurately
measure hits, CPM, and CPC.
Q. Wouldn't it be easier to just
contact a publisher and negotiate costs with them individually?
A. No. Uploading an ad banner and participating in the bidding process
take only minutes to complete. Also, Hyperbidder acts as an independent
third party by retrieving accurate data (hits, CPM, CPC) from publishers.
Q. Wouldn't it be better to use
another advertising service?
A. No. Other advertising services often allow only links instead
of banners or fail to ensure targeted advertising by not matching
up advertisers with publishers correctly. Plus, only Hyperbidder
lets advertisers set their own price for ad space.
Q. How do I become a Featured Publisher
with Hyperbidder?
A. Featured Publishers are the three publishers with the most advertisers
in a particular industry, sub-industry, city, state, or zip code.
If you want to become a Featured Publisher, you must work to gain
more advertisers.
Q. How does Hyperbidder prevent
people from driving up impression rates?
A. Hyperbidder counts multiple hits in a 24-hour period from
a solitary IP (Internet Protocol) address as one hit. This prevents
someone from constantly refreshing a webpage in order to increase
the number of impressions. |
